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Answers to a MSc Marcomms student

Dear Lee, My name is Zunaira Afzal and I am an MSc student from the University of Birmingham (UK), studying Marketing Communications. I am currently doing research on my dissertation based on social...

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Going beyond Opens and Clicks – metrics to measure

IN YE olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t...

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